Demand Generation

Many companies have a very strong record of winning business when meeting with a relevant potential customer with a need and budget. But few would state that they are talking with enough potential customers, or that they find it easy to generate these meetings.

This is where Springboard can help by using their experience to identify and engage with new prospects and allow their clients to concentrate their efforts on qualified live sales opportunities.

Springboard works closely with their clients to truly understand the client offering and market. Typically leveraging on previous sales success, a programme is agreed with the client for the demand generation project. This programme is likely to include decisions on database platform, data provision, consultancy on email content and format, available case studies etc.

Using a highly consultative approach Springboard’s consultants use a mix of telephone and email contact to identify and engage with decision makers and establish interest. Services can also include setting up a facility to monitor, identify and contact hot leads from our client’s website visitors that have previously been only unknown visitors.

Often requiring multiple contacts, the process is moved forward to the point that a teleconference or face to face meeting is established.

Whilst lead generation is the most sought after service, Springboard also has a proven track record in channel building and market analysis.

Total Solutions Providers – From Web based Services to Infrastructure Roll Outs

Springboard has undertaken a variety of assignments for Total Solutions Providers. This work has generally involved marketing the entire portfolio of the client company who have engaged us through focusing on a key element of their service offering and value proposition. This enabled Springboard to stimulate interest and engage with prospects. Our involvement has led to a number of high quality appointments having been made from which business ranging in value from single server purchases up to complete office infrastructures valued at thousands of pounds, have been won. Our understanding of the IT sector and our ability to target and qualify prospects properly has ensured success on this client’s behalf and they are evaluating other software applications that Springboard will be used to market.

Network Security Applications Provider

Springboard has been involved in new product launches, where innovative technology has been brought to the market for the first time. Our professional call activity has enabled clients to see how the market has responded to their technology, allowing them to respond to feedback and thereby sell more effectively. This activity has led to international business opportunities being developed, where no previous sales success had been encountered. Springboard has picked up referral business from this client.

Facilities Management & Maintenance Management Solutions

Springboard was invited by this established global provider of maintenance management solutions, to identifying new projects for the next 12 months. After spending time with the client carefully understanding the value proposition and the nature of their customer profile, Springboard targeted the prospect list and cleaned initial data sources. Once this phase was complete Springboard was instrumental in identifying leads within public and private sector organisations for high-level business meetings to be established. At this point the leads were handed over to the client at the tendering stage, providing them with an opportunity to win significant sales order values through presentations and product demonstrations. The client has repeatedly renewed their contract with Springboard.